Thế hệ Z Việt Nam và những điều khiến chúng ta bất ngờ
(Baohatinh.vn) - Thông tin về một nhóm người hay một cộng đồng luôn được xem là quý giá đối với mọi nhà tiếp thị. Có năng lực chi tiêu và am hiểu kỹ thuật số, thế hệ Z (những người trẻ sinh ra từ giữa năm 1990 trở về sau và lớn lên trong thời đại công nghệ) đang là đối tượng được các nhà nghiên cứu đem “đặt dưới kính hiển vi”.
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